Great storytelling, not franchise building, should be at the forefront of movie making. This weekend The Mummy proved that focusing on the latter at the expense of the former can (and should) spell box office mediocrity.
The Mummy *
|3.||Captain Underpants: The First Epic Movie||$12,300,000||Total: $44,562,512||
Pirates of the Caribbean: Dead Men Tell No Tales
Guardians of the Galaxy Vol. 2
It Comes At Night *
|8.||Megan Leavey *||$3,767,722||Total: $3,767,722||
Tom Cruise’s The Mummy only banked $32 million on its opening weekend ($10 million less than Brendan Fraser’s earned when it debuted in 1999 when ticket prices were more than 30% cheaper). While that looks bad against its $125 million budget, the movie has already earned a total of $174 million when you roll in foreign sales. It’s not unusual for big budget films to do two or three times more business elsewhere than domestically, but almost five times better shows just how little interest US audiences have in the Dark Universe.