Why Wonder Woman’s Second Week At The Box Office Is A Big Deal

Wonder Woman German Bunker World War I

For a multitude of reasons, modern movies almost always make much less money in their second weekend, but you can actually tell a lot by the degree of that fall-off. While there are many different factors involved, the most significant being new competition, a film dropping off 60 percent or more is a sharp indicator of bad buzz and word of mouth; and managing to drop less than 50 percent has become an impressive feat. It’s for this reason that what Wonder Woman did at the box office this weekend is worth writing about, as estimates pin it at only a 44.6 percent drop.

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Weekend Box Office: The Mummy Stumbles, Wonder Woman Doubles Down At Number One

Great storytelling, not franchise building, should be at the forefront of movie making. This weekend The Mummy proved that focusing on the latter at the expense of the former can (and should) spell box office mediocrity.

Weekend Box Office: June 9-11, 2017

1. Wonder Woman

$57,180,000 Total: $205,002,503

LW: 1

THTRS: 4,165

2. The Mummy *

$32,246,120 Total: $32,246,120

LW: N

THTRS: 4,035

3. Captain Underpants: The First Epic Movie

$12,300,000 Total: $44,562,512

LW: 2

THTRS: 3,529

4. Pirates of the Caribbean: Dead Men Tell No Tales

$10,713,000 Total: $135,839,294

LW: 3

THTRS: 3,679

5. Guardians of the Galaxy Vol. 2

$6,242,000 Total: $366,361,172

LW: 4

THTRS: 2,911

6. It Comes At Night *

$6,000,788 Total: $6,000,788

LW: N

THTRS: 2,533

7. Baywatch

$4,600,000 Total: $51,065,135

LW: 5

THTRS: 2,832

8. Megan Leavey *

$3,767,722 Total: $3,767,722

LW: N

THTRS: 1,956

9. Alien: Covenant

$1,800,000 Total: $71,212,212

LW: 6

THTRS: 1,814

10. Everything, Everything

$1,620,000 Total: $31,731,952

LW: 7

THTRS: 1,546

Tom Cruise’s The Mummy only banked $32 million on its opening weekend ($10 million less than Brendan Fraser’s earned when it debuted in 1999 when ticket prices were more than 30% cheaper). While that looks bad against its $125 million budget, the movie has already earned a total of $174 million when you roll in foreign sales. It’s not unusual for big budget films to do two or three times more business elsewhere than domestically, but almost five times better shows just how little interest US audiences have in the Dark Universe.

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